FoldFlop

2023

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Background

This project was my first year project for NAFA. This project was meant to develop our 3D skills throughout the entire first year. We needed to focus our individual projects on Singapore's Sustainability Goals. The area I decided to focus on was hotel disposable slippers.

Project Details

Problem Statement

On average hotels can dispose of up to 100k hotel slippers per year. The reason lies with hotel slippers not being made to last with most only lasting a month at best. That is because they are meant for one-time use and hence made of disposable materials and do not last. Hence most end up in the trash. With the amount being thrown per year, a more sustainable solution needs to be found.

Opportunity

Currently, the cost of producing a slipper is 40₵ and most hotels are willing to pay only around 99₵. With the high cost of production, creating unhygienic issues that arise and negative perceptions by hotel guests, it is not ideal to gear the solution towards hotels.

Hence, it is ideal for my solution to be self-initiated by the target users who are concerned about this issue. Hence my problem statement is this:

How might we create Reusable Indoor Footwear for travellers to use in hotels or flights to reduce the waste produced?

Target Users

The people who would use such reusable indoor footwear would be people who frequent hotels/flights frequently. Hence the ideal target users would be frequent travelers. The demographic of such travellers is usually from the ages of 25-40, the Millennial generation. They travel at least 6 days more on average per trip compared to other age ranges. They are also the ones who are most concerned about sustainability and living a more purposeful life.

User Journey Map

To better understand my users needs, I also crafted a user journey map.

Pain Points

Through looking at the user journey map, I have identified 3 key pain points that I wish to address in my solution. They are:

Design Process

This is a roadmap of my ideation and prototyping process which was done together with the product requiring more physical testing and trial and error. As this project pan a year long, I will not be able to go through all the prototypes and ideations I have made as they come close to 50+. However, this will highlight my thought process and process of design. To learn more about the design process I took, you can view my creative design journal below: